18 business advisors from the SME Centre @ Singapore Malay Chamber of Commerce & Industry (SMCCI) and the SME Centre @ Singapore Indian Chamber of Commerce and Industry (SICCI) attended a two-day customised programme on innovation and IP fundamentals, conducted by IP Academy, a subsidiary of Intellectual Property Office of Singapore (IPOS).

What participants learnt

The two-day workshop was specially designed for SMEs in the Retail and Food & Beverage industries, with participants learning to identify and execute an IP strategy, and to extract value from an organisation’s intellectual assets.

Participants were also taken through the commercialisation routes for IP, such as through franchising, licensing, a joint venture, or sales.The fundamentals of various IPs, such as trade secrets, patents, and trade marks, were explained to the business advisors by Daniel Collopy, Principal at Spruson& Ferguson and faculty members of IP Academy.

 

Copyright: IP Academy